Product management is the process of strategically directing every stage of the product lifecycle, from research and development to testing and positioning, to build technically feasible products that fulfil both user needs and business objectives.
Which product to develop? For whom? For which market?
Conducting user interviews and tests, doing discovery at scale.
We help you prioritize your backlog, assure the quality and impact of the product.
Gain new users and work on retention, choose new features.
We work with product decision-makers to bring the product to the top of the organization.
We help your product team develop the necessary soft and hard skills necessary for their role.
Product Design is the art of putting all the methodologies and techniques of user experience at the service of the strategy, design, and performance, throughout the product lifecycle.
User interviews and observation, personas, jobs-to-be-done.
Facilitating your workshops of co-design, ideation and solutions.
Storyboards, wireframes, mock-up.
Build on all the previous steps and prioritize improvements to be made.