Many companies struggle in different stages of their development. However, the discovery phase is one of the most important in a product manager’s job. It’s vital to understand your target’s needs and frame your problem statement. This practical and comprehensive book focuses on semi-structured interviews as they are one of the most effective techniques for gathering insights.
A step-by-step practical guide with tips and recommendations on how to effectively conduct interviews as a product builder.
Learn what types of questions to ask, how to phrase your questions and how to prepare your interviews in the framework of product management discoveries, user research, and customer interviews.
This practical book contains insightful advice and numerous tips that you can apply to your interviews right away. It also contains 40 questions that will help you build your future interviews.