Published on June 16, 2025
Hey!
Welcome to your monthly dose of product wisdom, straight from the dualoop team.
This month, we’re exploring how AI, accessibility, and thoughtful UX are changing the way we define “good” product design in 2025. The tools are evolving fast, but so must our rituals, roles, and responsibilities.
Whether you’re scaling AI across your team or rethinking what design means, this edition’s for you!
⚡️ Don't miss it!
The best upcoming product events to keep on your radar:
UXPA International Conference | Amsterdam | June 16-19th
App Growth Summit 100 Berlin | Berlin | June 18-19th
⭐️ A product management approach to venture building
dualoop & Novable webinar | Online | June 25th
Growth Minded Superheroes | Frankfurt | June 25-27th
Product at Heart | Hamburg | June 25th
Agile on the Beach | Falmouth | July 3-4th
⭐️ Introduction to accessibility training by dualoop | Online | July 2nd
🚨 What's up in product?
AI-generated design is here. Now what?
The question is no longer if you're using AI in design, but how well you're using it.
Tools like Figma AI, Google Stitch, and Relume have made it possible to go from a problem statement to a fully interactive flow in minutes.
But this flood of possibility also raises the bar: Are you really using AI to accelerate what matters?
At dualoop, we’re seeing the most mature teams use AI as design scaffolding: AI helps build faster, but it doesn’t define the experience. AI can’t ask why, can’t feel friction, and doesn’t know what great design looks like in your context.
That’s your job, and your team’s edge.
🧠 What AI / humans should do
This model keeps empathy, ethics, and prioritisation front and centre.
🧭 The product trio is evolving
With AI entering the workflow, roles are blending:
- Designers are shaping business outcomes
- Engineers prototype before the brief is final
- PMs prompt, test, and frame UX with increasing fluency
- AI is the fourth voice in the room. It's fast, tireless, and…not always right!
This shift demands new rituals:
- Design reviews that evaluate prompts
- Team retros that assess how AI is integrated (ethics, UX outcomes, accessibility)
- Clear visibility on what’s AI-generated and what’s human-reviewed
AI can’t define what “good” means for your users.
📊 Want to assess your team’s AI-UX maturity? Start with our scan!
🚀 Template to the rescue
It’s June, and the European Accessibility Act is now officially live. Of course, we couldn’t not talk about it.
This time, we’re skipping the classic checklist. Instead, here’s a curated set of tools that help you spot, test, and fix accessibility issues, whether you’re a designer, PM, engineer… or just someone who cares about inclusive product.
🧰 Tools worth bookmarking
🎯 Try this with your team:
Pick one journey (e.g. signup, checkout, dashboard) and run through it:
- Can you navigate with just a keyboard?
- Does it make sense with a screen reader?
- Can someone complete it without needing perfect vision or precision?
If the answer’s “not really," you should start there.
🧠 Tip from the loopers:
Remember: you don’t need to be a designer to notice an accessibility gap.
You just need to know where to look.
Want help building an accessibility-first review checklist or integrating these tools into your delivery process? We can help!
💡 Designing the invisible
What happens when you grow into leadership without meaning to?
At our latest Product Design Apéro, Monica Vecchiato shared her journey from designer to leader and what it takes to shape impact when your role is shifting under your feet.
From embracing feedback to leading without a title, her story reminds us that the most powerful work is often the work no one sees.
👀 Spotted trend
Neo-skeuomorphism
The design style that mimics real-world objects & textures is making a comeback in 2025.
Once popularised by Apple, it was later replaced by flat design and its minimalist aesthetic. But now, things are shifting again. More advanced graphics processors enable smooth, tactile animations, and users are craving designs that feel nostalgic or emotionally familiar.
From vintage radio-inspired media apps to subtly textured pages, skeuomorphism is being reimagined!
🔥 Real talk
“AI works when you know what you want. If you don’t, it just helps you deliver the wrong thing…faster.”
That’s how Timoté sees it. While AI hasn’t changed what we do as product leaders, it’s radically changing how we do it.
The risk? Product teams scaling activity without judgment.
→ The backlog gets longer. The insight gets blurrier.
Timoté’s take is clear:
- AI should free up space to think, not just ship.
- Delivery is easier than ever. Discovery is now the hard part.
- You need better prompts, sharper hypotheses, and real research habits.
If your organisation was messy before, AI will just scale the mess.
∞ What's up at dualoop
Here’s where you can learn, connect & grow with us:
A product management approach to venture building
Webinar | June 25th | Online
What if you could approach venture building with the same clarity, focus, and speed as a world-class product team?
Introduction to designing accessible products
Training | July 2nd | Online
Design accessible products for every user!
Product Management training
Training | Sept 8-9 | Brussels
Level up your PM skills during our renowned 2-day, hands-on session!
🎨 UX/UI audit for Cambio
What happens when booking a car feels… off?
We audited the car reservation screen in Cambio, a Belgian-German car-sharing app, and uncovered friction in the smallest moments: unclear toggles, inconsistent labels, poor contrast, and inaccessible UI patterns.
The result? 👉 Hesitation, confusion, and a high drop-off risk.
Our fix: a two-screen redesign that simplifies input, guides the user visually, and respects accessibility standards. The experience becomes fluid, focused, and easier to complete.
🔧 Curious what we changed and why?
🎁 Want your own UX audit?
We regularly help product teams improve their UX with quick, practical audits. If you’d like us to review your product, let us know. We’d be happy to help!
👀 Answers to last month's poll
That’s it for this edition, thanks for reading!
See you next month, same loop, sharper product. 👋
