Rocket Day speaker #3: Marie-Laure Cruyt

Feim Mehmed
April 22, 2022
2
min read
Rocket Day

Let me introduce you to our 3rd speaker for our Rocket Day event everyone! It’s AppTweak Chief Product Officer Marie-Laure Cruyt. On the 6th of May, she'll join us to talk about “Slicing the beast: Key learnings from reorganising a tech team into squads.”

Who is Marie-Laure?

Our self-proclaimed chocolate lover and avid traveller started her career in Chile. She first started working as a market developer at Tripda, a carpooling app that connects drivers and potential passengers. She then continued her career as a business developer at the Santiago based start-up, Autofact. Autofact offers IT solutions that digitalise car dealers' daily operations.

Marie-Laure is now the CPO at AppTweak, an app store optimisation tool. She started in the company as a customer success manager first, before becoming head of product a year later. She has more than 7 years of experience in the digital, SaaS & apps industry.

As the CPO of Apptweak, Marie-Laure strives to help app developers make the right decisions to improve their visibility and conversion. In addition, she helps them understand the performance of their apps and games in the app and play stores through insights. 

Marie-Laure loves working at AppTweak because she always wanted to work in a digital start-up and in the apps and SaaS industry. She also loves how ever-changing the industry of apps is. 

Check out Marie-Laure’s talk at App Promotion Summit London WFH 2020, where she talks about what influences the Google algorithm when it comes to ASO. 

What is AppTweak?

AppTweak is the leading ASO tool driven by data science. AppTweak empowers mobile leaders - such as Amazon, Jam City, Yelp, Zynga, and Adobe - to grow their apps and games with actionable insights in a simple interface. 

Committed to developing the most accurate, transparent, and easy-to-use ASO tool on the market, AppTweak supports over 1,500 app developers and game publishers worldwide. AppTweak’s all-in-one platform offers ASO Intelligence, Ad Intelligence, App Intelligence, and Market Intelligence. 

AppTweak has been awarded the “Best ASO Tool” by the App Growth Awards community and was recognised as the 6th Fastest-Growing Technology Company in Deloitte Belgium’s Fast 50 competition. Launched in 2014, AppTweak serves customers from all corners of the world, with offices in Brussels, San Francisco, Tokyo, and Bengaluru.

About the event

The Rocket Day event  on the 6th of May is our first-ever event to empower the product people community. Our event will feature aspiring product leaders who will be speaking on a range of challenging topics around their craft. It will be a valuable and impactful experience to skyrocket your product management career. 

The event will occur at our headquarters, 350 Avenue Louise, 8th Floor in 1050 Brussels. You’ll also be able to follow it online. RSVP here to attend it in-person or online to get all the information about it

The good news? It’s totally free!